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Resume

CHRISTINE MALEK

Keyboard and Mouse

Career

MARKETING & COMMUNICATIONS

I have worked in the technology and finance space as a
marketing and communications expert for15 years. I have led
some amazing teams and projects as noted below. 

CERTIFICATIONS

​ American Marketing Association
Content Marketing Professional 
 2018

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HubSpot

Inbound Marketing

2016

EDUCATION​

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Hilbert College 
Bachelor’s Degree 
Integrated Marketing and Communications
 2007

ANITAB.ORG

Senior Manager, Internal Communications, 2019 – present

  • Launched and led internal communications for the organization which provided transparency and took a culture strengthening approach through several channels including the staff intranet, emails and newsletters, mailers, trainings and staff meetings, executive communications, and social media.

  • Manage the communications strategy for the organization as well as change management, crisis management, executive writing and bylines, staff events, and training. 

  • Led crisis communications during COVID-19 by providing regular updates from executives, weekly peer-to-peer communications, leadership and employee toolkits, the launch and management of the intranet resource site, and employee listening. 

  • Drove company culture alongside the People and Culture team to keep employees motivated and excited to work for AnitaB.org.

  • Worked closely with senior executives and the CEO to align messaging across the organization on a daily basis.

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Senior Manager, Marketing and Communications

  • Led cross-functional charters that include marketing to ensure the project is streamlined by establishing a clear objective, goals, project scope, stakeholders, and timelines.

  • Established and managed all internal communications across the company including announcements, CEO and executive communications, internal newsletters, language standards, crisis management, and organization trainings. All communications aligned with the company vision, culture, goals, and external communications.

  • Created and managed the strategy for a new external-facing website with all stakeholders and third-party companies.

  • Led the marketing team through a quantitative and qualitative research analysis study that was used to get a benchmark for the company’s primary goal of 50% intersectional equity by the year 2025.

  • Managed contracted third-party partnerships through project management to keep all stakeholders on track to achieve the goals set and ensure ROI is provided.

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INGRAM MICRO

Senior Marketing Manager, 2010 – 2019

  • Managed Marketing and Communications at the vendor, business unit, and corporate level. Communications included monthly newsletters, ad hoc company emails, program and vendor updates, social media posts highlighting associate engagements, PR coverage, executive writing, internal events, and blog posts focusing on relevant technology and internal culture.

  • Managed and implemented trainings for programs, campaigns, and culture opportunities.

  • Built strategic, annual marketing and communications plans with roll up to the VP and Executive Director of Marketing.

  • Managed the ROI and program manager team, while managing the strategy for communications.

  • Managed the editorial calendar for vendors and program managers to ensure alignment of messaging between Ingram Micro and our vendor partners and that internal communications across the agency were streamlined.

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Marketing Manager II, 2013 – 2016

  • Managed communications for the business unit and its vendors. Communications included a monthly newsletter to the team, updates on new technologies and vendors added to the line card, presentation creation for leadership, collateral creation that elevated the team which was distributed across the company, word of mouth communications at events to talk about the value of Ingram Micro and our associates, company contests management, and internal events.

  • Created the annual marketing and communications strategy for the business unit and vendors as well as managed the budget.

  • Managed trainings, including presentation creation, for leadership and vendors monthly. This included presenting on behalf of leadership when they couldn’t be present.

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Marketing Development Specialist, 2010 – ​2013 

  • Managed marketing and communications for 4 vendors – Intel, HGST, G-Technology, and AMD.

  • Hosted internal events and culture-building activities with all licensing and sales associates to retain top talent and sell more products.

  • Managed vendor communications at external events; all designed to build the brand and establish their trusted provider relationship with Ingram Micro.

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ENTERPRISE HOLDINGS

Management Assistant, 2007 – 2010

  • Focused on customer management and relations to ensure the business was providing the most effective services to customers.

  • Managed a profit and loss budget for several branches in Buffalo, NY, Phoenix, AZ, Newark, NJ, and Atlanta, GA.

  • Focused on B2B marketing to establish and maintain relationships between the company, specifically the branch, dealerships, and repair shops.  

  • Managed 5 management trainees by providing one-on-one guidance, training plans, and career path guidance.

STYLE BUFFALO

Influencer, Blogger, and Affiliate Marketer, 2007—2012

  • Led a self-created blog, Style Buffalo, in the Buffalo/Niagara with a goal of providing budget-friendly fashion and cosmetics options to early-career professionals who wished to express themselves creatively.

  • Top brands that partnered with Style Buffalo included Dots Fashion, Le Tote, and Bloodline Handmade.

  • Social influencer for affiliates in the fashion and cosmetics industry. Elevated brands and the Style Buffalo blog through blog posts, targeted social channels, emails and newsletters, and paid ads.

  • Marketed the blog to the Buffalo/Niagara area by providing resume resources, affiliate links for wardrobe advice, links to webinars and training courses for interviewing, and promoted fashion events around the Buffalo, NY area. The blog had over 10K view monthly and a following on social media, specifically Facebook and Twitter.

INDEPENDENT CONSULTANT

  • Independent consultant focusing on marketing and communications strategy, management, and implementation which has resulted in stronger company culture and client relationships.

  • Develop and implement marketing and communications strategies through conducting research, data analysis, and associate surveys.

  • Branding and message positioning to align with the overarching company strategy and internal and external audiences.

  • Develop, analyze, and manage corporate communications to ensure each company is building and maintaining a strong company culture while measuring employee retention and attrition to determine where plans need pivoting.

  • Content creation and management for internal and external audiences.

  • Measure return-on-investment for all marketing and communications campaigns to ensure each strategy is proven effective and any challenges are communicated to the client.
     

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