On this page, you will find a collection of my favorite projects that I worked on throughout my career. A lot of coffee and macrons were consumed during the production of each project listed.
PORTFOLIO
CREATIVITY
My top skillset is thinking out-of-the-box and using creativity in every aspect of my career. This skill has transformed me from just being a "Senior MarCom Professional" and has portrayed me as a trusted leader.
Storytelling
No project is successful without effective storytelling. Each campaign I have led includes storytelling as an element to connect with the targeted persona.
CONSULTING
I have been an active consultant for technology and finance companies, helping them create strategic plans, implement tactics, and follow through on ROI.
LAUNCHED North American Marketing Program
Established and managed a new initiative for a former employer - a new way of strategizing and selling annual marketing plans to top technology vendors.
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The program resulted in developing a prospectus for selling marketing services, a new website with shopping cart, planning templates to help marketing managers strategically plan more effectively, and a more thorough Marketing Symposium designed to engage with vendors before the selling season.
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RESULTS
8%
Annual Revenue Growth
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12
Additional Vendors Signed
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5 Star
Rating for Marketing Services
RESULTS
4.5 Star
Rating - Annual 2020 Survey
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10%
Employee Attrition Rate
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90%
More Effective Communications YoY
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Additional Highlights:
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Built the first internal newsletter
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Re-designed intranet portal
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Transformed email communications
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Organized monthly informal org-wide meetings
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Established internal processes for standardized internal information sharing (best practices)
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LAUNCHED
Internal Communications Department
Launched Internal Communications for a technology nonprofit that was designed to create transparency, strengthen culture, structure information sharing, and provide cross-collaboration.
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The launch process consisted of evaluation (SWOT analysis), content and deployment audit, meeting with employees & executives one-on-one, building an effective strategy based on data, and measuring feedback through active listening platforms and tools.
LAUNCHED
Style Buffalo Blog
Launched and managed a lifestyle blog targeted at early- and mid-career women, local to Upstate NY who were seeking career, fashion, and daily inspiration. The persona was a woman between the age of 25-35, making under $100K.
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Style Buffalo earned partners like Le Tote, Buffalo Handmade, Dots Fashion, and Mercedes Benz of Buffalo Fashion Week.
RESULTS
10,000+
Blog & Social Followers
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13
Partnering Companies
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52%
Email Open Rate